Getting suspended or banned for no reason can be completely out of your control and if all your fans and potential customers are on that platform you lose contact with all of them instantly.

Imagine if:

• Your YouTube Game Trailer videos stopped playing on your game sales page
• You lost contact with all your fans and potential customers
• You had no way to let your fans and potential customers know where to find your content
• If years of hard work building a following vanished in an instant

That is what can happen if you don't control the platform that you use to keep in contact with your followers and why it is essential to also have your own website and email list so if you get suspended or banned by the big social media providers you can still get in contact with your followers.